How I got stoked with a front-page endorsement...

My buddy Irwin Glenn just sent me a note asking about my endorsement in Kevin Hogan's Covert Persuasion.
Kevin emailed me a early draft and I wrote an authentic review I thought would make great press. I have a few quotes in a few books...I get them because I write to fellow authors and I ask them how I can help. Stick to one genre and learn the players.

But your book isn't going to make you the big bucks! You need to build a business around your book as a calling card.