23911420

State of the Art Persuasion
This is how Microsoft promoted Halo II

Quick question...
Did "23911420" look real,
the PDF?

Yeah, it was about...
http://MyFirstClue.com

This is the strongest construct of
captology because it fully integrates
the recursive narrative structure
into the marketing creating invisible
sponsorship.

"Propaganda that looks like
propaganda is 3rd rate prop-
aganda."
-- Larry Beinhart
pg. 221 of Wag The Dog,
the book the Wall Street Journal
called one of the top 5 books on
public relations EVER written.

Let me say it as simply as I am
capable... I'm not that good at
making ARGs simple. A better
source is ARGN.com

Here's what I was hoping you
could help me spread the word
about...

NiN (Nine Inch Nails) is using
an ARG (Alternate Reality Game),
to launch their next album...
(Think Halo II's commercial aka
ILoveBees or ILB)

NiN is doing a Rock & Roll Opera,
depicting a dystopian future just after
the United States has irradiated Iran
with a nuclear bomb. Bad U.S., no
doughnut.

The cipher video that allows you
to construct your "Pattern Recognition"
lens, was given out on flash drives
and given to inner-circle fans.

42 Entertainment is producing this
online marketing show... this is the new
version of the soap opera where media
is completely sponsored and hiding the
sponsorship, or the story, or something...
that's what makes it a game, specifically
poker.

"Poker is the game of wagering on in-
complete information. Cards are but one
means to a game of poker." -Mike Caro

Nine Inch Nails released several videos
that appeared to be unrelated, but they
actually are fragments from a larger
tapestry of meaning.

The video that ties everything together
was not released online... but put in the
hands of fans that had it first and they
uploaded it to video sources online.

The paying, inner-circle fans had it first.

Here's the kicker, at least 14 variations
of the video have been found. More to
come.

Here...
http://MyFirstClue.com

Thank you for your considerations.

Benjamin Garth Siddhartha Mack
http://ThinkTwoProductsAhead.com

"Observation of my life to date shows that the larger the number for
whom I work, the more positively effective I become. Thus, it is
obvious that if I work always and only for all humanity, I will be
optimally effective."
- R. Buckminster Fuller

BinkyBear.com ... GetForgiven ... Frequency23 ... Disinfo ... cDc ...
WoundedNinja ... Gar... GNN.tv ... Craptology.tv ... Company23

Can you see the fnords? Can you tell Heaven from Hell?

GetForgiven here.

blue skies from pain.

Liz Boswell,
How I wish, how I wish you were here.
We're just two lost souls swimming in a fish bowl, year after year,
Running over the same old ground.
What have we found? The same old fears.
Wish you were here.