Thank you for the courage!
My first business book comes out January 29, 2007
THINK TWO PRODUCTS AHEAD
"Creating loyalty beyond reason and moving from irreplaceable to irresistible is job #1 for all marketers today. Ben's book will help you get there."
Kevin Roberts, CEO
Saatchi & Saatchi Worldwide
"Ben will teach you how to turn every first sale
into residual streams of income with products
and services that literally compel a 2nd, 3rd and
4th purchase. If you have a Millionaire Mind you've
just chosen to buy this book."
T. Harv Eker
Author of the New York Times #1 Best Seller
Secrets Of The Millionaire Mind
"Wow! It’s good…I could write 156 pages
of praise for your insight and writing ability,
but I have to tackle updating 356 pages of
Guerrilla Marketing so I kept it terse.”
Jay Levinson
Author of Guerrilla Marketing
"I call Ben whenever I have a question about branding and he makes everything clear and even easy and obvious. Think Two Products Ahead is like talking with Ben because every chapter gives you newfound clarity and you see how easy and profitable branding really should be."
David Doyle, Vice President, Program Development
Animal Planet
"For a guy like me who used to absolutely, positively hate branding, this book is a revelation. Finally, a clear-cut confessional from someone who has actually worked in the deep carpets with the guys and guyettes in the designer suits. But Ben generously goes beyond the Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins have been running on businesses for years)... and tells you what's good about branding, and how you can cash in on it for your business. I mean exactly, step-by-step. If you are in business and you have anything to do with marketing, you need this book."
David Garfinkel, Author of Advertising Headlines That Make You Rich
Praise for Ben Mack’s previous book
POKER WITHOUT CARDS
"Ben Mack wrote a consciousness thriller, combining natural philosophy with storytelling—the effect is like taking acid, only you never come down."
-Robert Anton Wilson, Author of The Illuminatus! Trilogy
“As a result of this book, Ben will never work in advertising again. If you read it, neither will you. May this clever virus infect the mediaspace before it's too late."
-Douglas Rushkoff, Author of Coercion; Media Virus!
“Poker Without Cards reveals the hard-to-swallow truth that one cannot know reality until one understands memetics and poker. Is the world ready for such a revelation?”
Richard Brodie
Author of Virus of the Mind: The New Science of the Meme
Computer programmer who wrote original MS Word
“Reader’s beware! Your perceptions will be changed and the adjustment period may be disorienting, but it is well worth the read. Poker Without Cards depicts Bennington College while I was there. Poker Without Cards evokes the magic we called college, the homes we called dorms and the tensions we called life. If you read one difficult book this year, make your way through this one--The journey is worth the effort.”
Justin Theroux, actor
Mulholland Drive/American Psycho/Charlie’s Angels
“There are ideas in Poker Without Cards corporations don't want you to read…Read this book!”
Michael Bonanno
The Yes Men
“Reads like a modern-day 1984…I think the world has found a new Orwell…I am certain it will be a big hit.”
Kirk Packwood
Memetic Magic
"Poker Without Cards pulls the circus tent back on persuasion and marketing. If you ever wanted to meet The Great Oz, read this book.”
Mark Joyner
Mind Control Marketing
“Ben Mack, Since you don't have the guts to be a homosexual, I'm glad that you are pissing off your parents by writing.”
Kurt Vonnegut Jr.
Cat’s Cradle/Slaughter House 5
THINK TWO PRODUCTS AHEAD
"Creating loyalty beyond reason and moving from irreplaceable to irresistible is job #1 for all marketers today. Ben's book will help you get there."
Kevin Roberts, CEO
Saatchi & Saatchi Worldwide
"Ben will teach you how to turn every first sale
into residual streams of income with products
and services that literally compel a 2nd, 3rd and
4th purchase. If you have a Millionaire Mind you've
just chosen to buy this book."
T. Harv Eker
Author of the New York Times #1 Best Seller
Secrets Of The Millionaire Mind
"Wow! It’s good…I could write 156 pages
of praise for your insight and writing ability,
but I have to tackle updating 356 pages of
Guerrilla Marketing so I kept it terse.”
Jay Levinson
Author of Guerrilla Marketing
"I call Ben whenever I have a question about branding and he makes everything clear and even easy and obvious. Think Two Products Ahead is like talking with Ben because every chapter gives you newfound clarity and you see how easy and profitable branding really should be."
David Doyle, Vice President, Program Development
Animal Planet
"For a guy like me who used to absolutely, positively hate branding, this book is a revelation. Finally, a clear-cut confessional from someone who has actually worked in the deep carpets with the guys and guyettes in the designer suits. But Ben generously goes beyond the Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins have been running on businesses for years)... and tells you what's good about branding, and how you can cash in on it for your business. I mean exactly, step-by-step. If you are in business and you have anything to do with marketing, you need this book."
David Garfinkel, Author of Advertising Headlines That Make You Rich
Praise for Ben Mack’s previous book
POKER WITHOUT CARDS
"Ben Mack wrote a consciousness thriller, combining natural philosophy with storytelling—the effect is like taking acid, only you never come down."
-Robert Anton Wilson, Author of The Illuminatus! Trilogy
“As a result of this book, Ben will never work in advertising again. If you read it, neither will you. May this clever virus infect the mediaspace before it's too late."
-Douglas Rushkoff, Author of Coercion; Media Virus!
“Poker Without Cards reveals the hard-to-swallow truth that one cannot know reality until one understands memetics and poker. Is the world ready for such a revelation?”
Richard Brodie
Author of Virus of the Mind: The New Science of the Meme
Computer programmer who wrote original MS Word
“Reader’s beware! Your perceptions will be changed and the adjustment period may be disorienting, but it is well worth the read. Poker Without Cards depicts Bennington College while I was there. Poker Without Cards evokes the magic we called college, the homes we called dorms and the tensions we called life. If you read one difficult book this year, make your way through this one--The journey is worth the effort.”
Justin Theroux, actor
Mulholland Drive/American Psycho/Charlie’s Angels
“There are ideas in Poker Without Cards corporations don't want you to read…Read this book!”
Michael Bonanno
The Yes Men
“Reads like a modern-day 1984…I think the world has found a new Orwell…I am certain it will be a big hit.”
Kirk Packwood
Memetic Magic
"Poker Without Cards pulls the circus tent back on persuasion and marketing. If you ever wanted to meet The Great Oz, read this book.”
Mark Joyner
Mind Control Marketing
“Ben Mack, Since you don't have the guts to be a homosexual, I'm glad that you are pissing off your parents by writing.”
Kurt Vonnegut Jr.
Cat’s Cradle/Slaughter House 5
posted by Ben Mack at
2:22 PM
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