Edward L. Bernays = Genius

The most powerful man most people have never heard of is Edward L. Bernays. On another blog I have a link to a wonderful documentary on his tactics. Bernays invented modern mass persuasion.

My blog on the Edward Bernays video can be read here:
http://onlinemarketingdump.blogspot.com/2006/10/edward-bernays-is-father-of-modern.html



If we hope to effect our reader's actions, we should study the art of persuasion.