Thank you for listening

Dear reader,

This is a post of my last email of this long-
weekend.

One reader asked if I could expand the
times listed for the Tuesday Magic Teleseminar.

At present, I write:

Magic Teleseminar...Learn magic every
Tuesday at 9pm Eastern / 6pm Pacific
Dial-In to the conference at 1(712) 432-3000
Enter your bridge number 938678

This reader lives in Arizona that is now off one
hour from Pacific time.

In Arizon the teleseminar now starts at 7pm.
I'd like to excerpt from my unpublished almanac
that was inspired by a question from Buckminster
Fuller: In what ways might we better ground folks
to the idea that they are on spaceship earth. So, I
created an interactive almanac. The interactivity
isn't well demonstrated here, but an essay is relevant...

Daylight Savings Time Explained

Daylight Saving Time, also called Summer Time,
is a system for uniformly advancing clocks, so as
to extend daylight hours during conventional waking
time.

Under legislation enacted in 1986, daylight saving
time in the USA:
--Begins at 2 a.m. on the first Sunday of April and
--Ends at 2 a.m. on the last Sunday of October.

Daylight Saving Time was first suggested in a
whimsical essay by Benjamin Franklin in 1784
entitled "Turkey vs. Eagle, McCauley is my Beagle."
It was first advocated seriously by William Willet
(1865-1915), in the pamphlet "Waste of Daylight" (1907).

During World War II, from Feb. 9, 1942, to Sept. 30, 1945,
clocks in the United States were kept continuously
advanced by two hours to conserve fuel by reducing
the need for artificial light.

The Uniform Time Act, enacted by Congress in 1966,
established a system of uniform daylight saving time
throughout the U.S. and its possessions.  The following
states/territories voted to keep standard time: Arizona,
Hawaii, Indiana (the eastern time zone portion),
Puerto Rico, The U.S. Virgin Islands and American Samoa.

To sign a petition to keep DST all the time, go to:
http://www.burtz.ch/idc/burtz/petition/petition.idc?
To help obliterate DST, go to: http://www.daylightsavingtime.com

Note: Added humor can be found when DST begins on
April 1, April Fools Day.  This is one of those rare
"obligation-free" holidays. No one expects you to
send flowers or blow your paycheck at a fancy
restaurant.


Another reader thought I must be the
most liberal man alive...Here's my response:
I can be conservative. It just depends
who you compare me against. You see,
in the last few days I've been swapping
emails with fellow readers and Bob W.
from Idaho says I'm the first Liberal
that's made sense to him. I told him I
imagined how he felt.

Bob W. was floored. I was by and far the most
liberal man he had ever spoken with.

Bob W., here's a brilliant man that makes me
appear very conservative...
http://video.google.com/videoplay?docid=4775729603895673174&pr=goog-sl

Thank you all for emailing me. I'm sorry
if I haven't replied yet.

I've been making labels with pictures for
the 57 folks at Elite Training Camp that
invested in my products. Monday morning
I'll be send 57 priority mail envelopes.

On the outside of the envelope, near the
address label with a picture of our Bootcamp,
will be a 2" x 3" color label with pictures from
my video: The Pitch, Poker & The Public staring:
--Joel Bauer
--Howard Bloom
--Mike Caro
--Howard Campbell
--Jay Conrad Levinson

Each of the above men have written a seminal
book for their field...
--Joel Bauer, Hustle Hustle
--Howard Bloom, Global Brain
--Mike Caro, Body Language of Poker
--Howard Campbell, FreeBookWorthReading
--Jay Conrad Levinson, Guerrilla Marketing

Howard Bloom is a crowd favorite at video
festivals. Howard Bloom is credited for
making Joan Jett famous and worked with
Legends like Michael Jackson, Madonna
and John Cougar Mellencamp.

Inside the envelope will be a bright red or
orange DVD in a bright colored sleeve. On
the back of the sleeve is a label with an
art directed showboard/title for the video and to
the left of this image I wrote:
Give us 35 minutes and we'll
show you the matrix
P.T. Barnum Style.

Below the headline is the list of players,
as listed above.

Plus there is a third sticker that has me
blowing fire and in the fire is the word, "YES".

The studio manager at WestWayne made these
images for me. Why aren't I crediting his name?
Tim. But I can't remember his last name. My bad.

This packaging is designed to intice useage. That's
the lesson here. The experience begins before the
envelope is opened.

I've spent 12 hours making these three labels in the
last two days. Why? Because it is a way for me to send
my love to folks I'm about to spend a lot of timne with.

As I've been working on my product packaging, I've been
listening to the best audio product engineering I have ever,
ever heard on the audios of Jerry "Drhino" Clark's audio
The Magic of Influence. WOW! The content is condensed
brilliance made accessible. Man, it is good!!!

Back to my Priority Mail envelope. There's a welcome letter.
I give them what they ordered, and something extra, something
fun and short. I don't want to give away the surprise.

I'm out of my old stickers. I used to have thousands of
What Would Bill Hicks Say stickers. Folks seem to love
getting stickers.

While I've been home, I've been writing deeper
emails. I figure other entrepeneurs are working
on their projects and perhaps they have more time
than usual.

Yesterday's email yielded two folks willing to trade
transcribing for a set of audios. Yeah!!! The perfect
number of folks said yes. I had two slots and I got two
folks saying yes.

When I'm assemblying these kits is when I can make a
couple extras. If you want a kit I'll give it to you for the
same price I gave them at a steeply discounted bootcamp
price of $497. You get the audio of my seminar that I sold
here:
http://twinktwoahead.com

Just email me and we'll work out the details.

This Tuesday I hope you'll call in for our
weekly magic teleseminar where we'll learn
how Wes' MySpace work landed an art show
in California for a Kansas artist.

Come join us on Tuesday...
Magic Teleseminar...Learn magic every
Tuesday at 9pm Eastern / 6pm Pacific / 7pm Arizona
Dial-In to the conference at 1(712) 432-3000
Enter your bridge number 938678

Ben

Share these emails with friends. Please send them
to:
http://authorsbusinessplan.com

Dave Lakhani discusses The Secret

Dave Lakhani challenges whether or not The Secret is comprehensive.



Listen to the replay of Dave Lakhani's interview by clicking here. http://podcast.liveoffice.com/telcorecordings/0/938678/1061021.mp3

Also, Dave discusses the value of a grieving process as described in this book, here:

The Magic of Warren Whitlock

To listen to Michelle Chance and my call Tuesday night WARREN WHITLOCK...

We'll let you listen, but it won't be easy. First, here's an ad:



First, you must have your bridge # 938678.

PLEASE NOTE: after you enter your info, the top of the page has a confusing form asking for members to sign in...scroll down the page and you'll see the two recordings, then click on the play buttons. Thank you.

1. To listen past conference calls online, go to the following link:
   http://freeconferencing.liveoffice.com/free-conferencing-recording.html
2. Enter your information along with the bridge number and this logs you in and takes you to the page with the recordings...just scroll down and look on the left (please ignore the blanks asking for phone number here)
   
3. Click on play button > to listen

To get notices of all my events, please opt-in here at http://AuthorsBusinessPlan.com

Magic & Marketing Alternative Realities

Your wealth = your command of Magic.

Learn magic on Tuesday evening's $0 teleseminar...
9pm Eastern / 6pm Pacific
Dial-In at 1(712) 432-3000
Enter your bridge number 938678

Why do I type $0? Because spam filters will often block emails with the word "F.r.ee" and this post was originally an email sent to 3,000 folks who double-opted-in at http://AuthorsBusinessplan.com

Learning these tricks is part of becoming a more powerful magician. Are you ready to become a more powerful magician?

Past tele-seminar Magic Success...
Tuesday's tele-seminar will begin with a short celebration because our SEO work with coach Dave Navarro has paid off!!!

Future tele-seminar Magic Case Study...
Next, we'll briefly meet Wes Unruh who is Tellman's MySpace Chief Marketing Officer, and he'll tell you what to watch on MySpace for next week (he'll make Michelle Chance famous in 1 week)

Tuesday's tele-seminar Magic...
Warren's magic is his ability to work with authors on coordinating a best-seller blast,
and more importantly, teaching authors specific tactics on how to use their book to
make money.

Did you catch that? You won't get rich selling your book. You get rich using your book for
very specific business purposes.

Learn magic on Tuesday eveing...

MAGIC TELE-SEMINAR Tues.

9pm Eastern / 6pm Pacific

Dial-In at 1(712) 432-3000
Enter your bridge number 938678

You are really, really unlikely to get rich off of your book. Book publishers and book
retailers get rich selling your book. That's their job.

Your job is to use your book as a marketing tool, over one-hundred pages of fabulous
insights that subtley and not-so-subtely reinforce the benefits of doing business with you.

Learn more on Tuesday's tele-seminar...
MAGIC TELE-SEMINAR Tues. 9pm ET / 6pm Pacific
Dial-In at 1(712) 432-3000
Enter your bridge number 938678

All the infuriating ideas in this email come from me and should not be confused with my guests, co-hosts or friends. These are my ideas and my perspective. Here goes...

The only way alcohol is helping you make money is if you are selling it, taxing it or getting a client warmed up to close a deal.

Yes, I drink. I'm not saying drinking is bad. I am going to write about a marketing lesson you can learn from the marketing of "drugs and alcohol".

You've surely heard the phrase "drugs and alcohol". Scientifically, alcohol is a drug. So what's the benefit of saying "drugs and alcohol"?

"drugs and alcohol" = SEPARATION of alcohol FROM drugs

There are few people I enjoy discussing alcohol and marketing with than Warren Whitlock.

FOR BOTH OUR PROFITABILITY STOP READING NOW.

Wanna know why I'm nott wealthy yet? It's because I can't keep my mouth shut.

PART OF what I dig about Warren is that he lets me yap and he still does business with me.

Warren sees that what separates alcohol from drugs is a marketing campaign. Alcohol kills more people directly, or is a contributing factor to premature deaths, than all non-taxed drugs combined. What's the best way to identify a non-taxed drug? Our government calls them illegal, making them command premium prices and filling our streets with un-needed violence.

Am I going too fast for you to connect the dots?

Marketing of alcohol involves benefitial labeling.

Keeping alcohol separate from drugs is worth hundreds of millions of dollars a year to this multi-billion dollar a year enterprise.

Coors donates millions of dollars each year to anti-drug campaigns.

Coors saying they are involved in a war on drugs is like the Catholic church saying they're chasing pedaphiles. Coors is against "Other" drugs and the Catholic church is against "Other" pedophiles.

Neither company wants their own called a dirty word, but they invest millions promoting their dirty word.

These are not profitable ideas. You won't find these ideas explicitly discussed in my business
book, Think Two Products Ahead.

Tuesday night's seminar stars Warren Whitlock. Warren is teaching us how to get rich through
publishing.

Warren sees what I see... that separating alcohol from drugs is like separating what the White House press secretary says from calculated misinformation.

None dare call it treason. Legally I guess its not.

What I do know is that the game is rigged. And, if you aren't tweaking with their rigging then you are either part of their team or getting frustrated being broke.

Stop being frustrated and come learn how to make more money faster.

MAGIC TELE-SEMINAR Tues. 9pm E / 6pm Pacific
Dial-In at 1(712) 432-3000
Enter your bridge number 938678

You can call me crazy. However, you can't argue with the money I've made big businesses and
small and mid size ventures.

You need to know how words affect your profitability.

If your job was to sell a "regressive tax", what would be your first action? For me, it would be to change the name.

Did you know that "regressive tax", "flat tax" and "fair tax" all refer to the same taxation scheme?

Are you asleep or can you see the difference in these labels?

Learn these skills, learn to sell your own ideas and learn to swim.

MAGIC TELE-SEMINAR Tues. 9pm E / 6pm Pacific
Dial-In at 1(712) 432-3000
Enter your bridge number 938678

Every week I get irrate emails from my subscribers. Most times I simply unsubscribe them. One concerned soul apparently but my email address in a church newsletter so that I received several emails with large sections cut and pasted in each one, telling me exactly why the Bible tells me I'll burn for eternity in Hell.

Thank you for your concern.

My goal is to get you to take action. I'm please you are taking action. However, I don't enjoy that much heat in my the metaphors I ingest.

Indulge me while I turn up my CD player...

So, so you think you can tell Heaven from Hell,
blue skies from pain.
Can you tell a green field from a cold steel rail?
A smile from a veil?
Do you think you can tell?
And did they get you to trade your heroes for ghosts?
Hot ashes for trees?
Hot air for a cool breeze?
Cold comfort for change?
And did you exchange a walk on part in the war for a lead role in a cage?
How I wish, how I wish you were here.
We're just two lost souls swimming in a fish bowl, year after year,
Running over the same old ground.
What have we found? The same old fears.
Wish you were here.
--Pink Floyd, Wish You were Here

Peace out,

Ben
http://www.greylodge.org/gpc/?p=558

Magical Perspective = Seeing the metaphor as the reality

Dear (your name),

Creating magic is manifesting a
sustainable metaphore.

This email is a think piece. If you
enjoy playing with ideas, you may
have fun with these ideas.

Please allow me to tell you a story...

Earlier this year, I worked with a
gentleman who sells plant nutrients.
He helps folks grow bigger tomatoes.

EVERYTHING he now prints, from brochures
to invoices, reinforces the notion that his
products allow you to grow bigger tomatoes.

He makes users of his product his hero because
they are growing really, really big tomatoes.

The Metaphor is that his product = bigger tomatoes.

The promise is that...

You use his product and YOU, (your NAME), grow
heroic size tomatoes.

This idea came to me this evening because I was
enjoying the conversation of an artist named
T. A. Thayer.

Thayer said, "The metaphor is the reality."

His notion inspired the branding lesson of this email...

Lesson: Your brand essence is your metaphore.

For a picture of a mask T.A. created, please look
here:

http://www.necmfa.com/PoetThayer.html

Thank you for consuming this think piece. Now,
think peace.

Ben

P.S. Pattern Integrity
"A pattern has an integrity independent of the
medium by virtue of which you have received
the information that it exists."
--R. Buckminster Fuller
Synergetics

If we replace the word "pattern" with the word
"brand," we create the statement: "A brand has
an integrity independent of the medium by
which you have received the information that
it exists." This is the essence of chapter one,
"What is a brand?" A brand has an integrity
independent of the product, product name,
product logo, advertisements, or any other
brand accessory.

$197 eBook for FREE

BEN MACK here.

If you were sent here by a friend,
WELCOME
please go here to get my Author's
Business Plan and sign up
for special announcement emails...
http://authorsbusinessplan.com/

I'd like to give you a $197 prize...

However, I'm hesitant because I've
learned the hard way that when I
give something away for free, folks
don't value their gift.

146 folks paid $197 for a PDF
and we received only 2 requests for
refunds.

96 folks paid $97 for Think Two
Products Ahead and we had 6
requests for refunds.

You can read our guarantee here...
http://www.thinktwoproductsahead.com/index1.html

We gave 5 copies away for free
and two of the folks complained
about their $0 PDF.

Usually, the less people pay,
the less they appreciate what
they get. I'm hoping you can see
the value of a gift.

Wiley will be publishing Think
Two Products Ahead on January 29, 2006
just two days before my birthday on
January 31...

Wiley is not letting me sell my ebook
anymore. However, they didn't say
anything about me giving it away and
if you can keep a secret, I'd like you
to have an Advanced Readers Copy...

To seel the fabulous sales letter that
Michael Morgan wrote, to better
understand why folks paid $197,

please read this page...
http://www.thinktwoproductsahead.com/index1.html

So long as you're here, please take a
peek at the blog post about getting
paid $8 to write a blog.

Thank you for waiting...

Here's your copy of
Think Two Products Ahead.
http://www.thinktwoproductsahead.com/important.html
(Please note, the coaching was a limited
time only offer.)

I appreciate your considerations.

Warmly,

Ben
P.S. To buy my novel, please click here...



PLEASE DO NOT TRY TO
BUY THIS BOOK...