Wednesday, April 11, 2007

Buckminster Fuller's last project

Give us 6 minutes and we'll give you a solution...
click on image to play




If this solution is worth discussing...
You could invite your friends to this blog...
http://ThinkTwoProductsAhead.com/blog

Better yet...
copy and swipe from the email below

Swipe = take what works. Below is my
stodgy clever email that brought a few
folks here... but you know me. You know
my style. Take the email below and recreate
it for your style, in a way that will compell your
friends to watch the video above... but maybe
at a different link

BELOW are three links Link

  1. http://BuckyNOW.com
  2. http://GiveBuckyAchance.com
  3. http://TellMankind.com

each link has a different
personality but they all drive
(redirect) folks directly to
the video, NOT MY BLOG.

"Pollution is nothing but the resources
we are not harvesting. We allow them
to disperse because we've been ignorant
of their value."
- R. Buckminster Fuller

Friend,

Can we discuss branding Bucky style?

In 1964 R. Buckminster Fuller
1st published his term "pattern
integrity."

Bucky's term -- "Pattern integrity
is when a pattern has integrity indepen-
dent of the medium by virtue of which
you have received the information that
it exists."

http://BuckyNOW.com

In Bucky's quote above...

If we replace the word ‘pattern’ with
the word ‘brand’ we create the statement:

"A brand has an integrity independent of the
medium by which you have received the in-
formation that it exists." - Fuller/Mack

http://GiveBuckyAchance.com

A brand is an integrity independent of the
product, product name, product logo,
advertisements, or any other accessory.

"Great nations are simply the operating
fronts of behind-the-scenes, vastly
ambitious individuals who had become
so effectively powerful because of their
ability to remain invisible while operating
behind the national scenery."
- R. Buckminster Fuller

Got Bucky?

Ben

switch-iT up...
http://TellMankind.com

3 links, 1 destination => 6 minute Bucky video

2 Comments:

Anonymous Anonymous said...

Ben,

I am putting the message about Bucky's last project on both of my blogs, look for it at:

www.TheMarketingProfessional.net

Even though I am still serving overseas, iT is that important,

Mark

2:21 AM  
Anonymous Anonymous said...

Bucky is one of the human-gods of the 20th century!

His contributions to our world will take centuries to become fully realized... I love his work on sacred geometry best!

A fantastic interview series given by him is available at my website:
http://www.keyinsight.com/The_Lost_Interviews.html

Peace,

C. M. Kepler

11:27 AM  

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