Buckminster Fuller's last project
Give us 6 minutes and we'll give you a solution...
click on image to play
If this solution is worth discussing...
You could invite your friends to this blog...
http://ThinkTwoProductsAhead.com/blog
Better yet...
copy and swipe from the email below
Swipe = take what works. Below is my
stodgy clever email that brought a few
folks here... but you know me. You know
my style. Take the email below and recreate
it for your style, in a way that will compell your
friends to watch the video above... but maybe
at a different link
BELOW are three links
each link has a different
personality but they all drive
(redirect) folks directly to
the video, NOT MY BLOG.
"Pollution is nothing but the resources
we are not harvesting. We allow them
to disperse because we've been ignorant
of their value."
- R. Buckminster Fuller
Friend,
Can we discuss branding Bucky style?
In 1964 R. Buckminster Fuller
1st published his term "pattern
integrity."
Bucky's term -- "Pattern integrity
is when a pattern has integrity indepen-
dent of the medium by virtue of which
you have received the information that
it exists."
http://BuckyNOW.com
In Bucky's quote above...
If we replace the word ‘pattern’ with
the word ‘brand’ we create the statement:
"A brand has an integrity independent of the
medium by which you have received the in-
formation that it exists." - Fuller/Mack
http://GiveBuckyAchance.com
A brand is an integrity independent of the
product, product name, product logo,
advertisements, or any other accessory.
"Great nations are simply the operating
fronts of behind-the-scenes, vastly
ambitious individuals who had become
so effectively powerful because of their
ability to remain invisible while operating
behind the national scenery."
- R. Buckminster Fuller
Got Bucky?
Ben
switch-iT up...
http://TellMankind.com
3 links, 1 destination => 6 minute Bucky video
click on image to play
If this solution is worth discussing...
You could invite your friends to this blog...
http://ThinkTwoProductsAhead.com/blog
Better yet...
copy and swipe from the email below
Swipe = take what works. Below is my
stodgy clever email that brought a few
folks here... but you know me. You know
my style. Take the email below and recreate
it for your style, in a way that will compell your
friends to watch the video above... but maybe
at a different link
BELOW are three links
each link has a different
personality but they all drive
(redirect) folks directly to
the video, NOT MY BLOG.
"Pollution is nothing but the resources
we are not harvesting. We allow them
to disperse because we've been ignorant
of their value."
- R. Buckminster Fuller
Friend,
Can we discuss branding Bucky style?
In 1964 R. Buckminster Fuller
1st published his term "pattern
integrity."
Bucky's term -- "Pattern integrity
is when a pattern has integrity indepen-
dent of the medium by virtue of which
you have received the information that
it exists."
http://BuckyNOW.com
In Bucky's quote above...
If we replace the word ‘pattern’ with
the word ‘brand’ we create the statement:
"A brand has an integrity independent of the
medium by which you have received the in-
formation that it exists." - Fuller/Mack
http://GiveBuckyAchance.com
A brand is an integrity independent of the
product, product name, product logo,
advertisements, or any other accessory.
"Great nations are simply the operating
fronts of behind-the-scenes, vastly
ambitious individuals who had become
so effectively powerful because of their
ability to remain invisible while operating
behind the national scenery."
- R. Buckminster Fuller
Got Bucky?
Ben
switch-iT up...
http://TellMankind.com
3 links, 1 destination => 6 minute Bucky video
2 Comments:
Ben,
I am putting the message about Bucky's last project on both of my blogs, look for it at:
www.TheMarketingProfessional.net
Even though I am still serving overseas, iT is that important,
Mark
Bucky is one of the human-gods of the 20th century!
His contributions to our world will take centuries to become fully realized... I love his work on sacred geometry best!
A fantastic interview series given by him is available at my website:
http://www.keyinsight.com/The_Lost_Interviews.html
Peace,
C. M. Kepler
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